So you’ve done all the hard work, your project is done, and now it’s time to post it on social media, on your website, in your marketing materials, etc…so just stop by and snap some quick photos on your phone, right??
Wrong!
Ok, so hire the professional stagers, wait til the owners are out of town for a long weekend, bring in a ton of fresh flowers and food, hire stylists and assistants and lighting rigs and a ton of extra cool furniture and art, etc…
Also wrong!
Well, honestly, you could do either of these approaches, but the first one will look amateurish and not do justice to your work, and the second one will cost you an arm and a leg. For the right project, it might be totally worth it, but for many projects, it’s overkill.
So how do you strike a balance?
Good photography has been a gamechanger for my firm, and has led to our work winning awards and getting published, but even more importantly, it’s led to more of the kind of work we want to be doing. Potential clients see the work we’re posting, and they want their home to look like that too - and they trust that we can do it.
After 10 years, we’ve got a good system in place…and now I’ll share 10 of those tips with you!
Keep reading with a 7-day free trial
Subscribe to Building Knowledge to keep reading this post and get 7 days of free access to the full post archives.